The Role of Cocoa Powder in Nestlé Products: How Unique Chocolate and Confectionery Flavors Shape Nestlé’s Brand Identity
Introduction In the food industry, branding plays a crucial role in attracting and retaining customers. Nestlé is one of the brands that has successfully established itself globally through powerful branding strategies. By incorporating cocoa powder in its chocolates and confectionery products, Nestlé not only offers a distinctive flavor but also creates a unique brand identity. […]